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Starbucks Coffee: More Than Just Coffee

Thursday, September 11th, 2008    Subscribe To Our Feed

Many people are quick to put down Starbucks as a brand name only. People feel that Starbucks runs away local coffee businesses, overcharges for coffee, and pollutes city streets with their countless Starbucks branches.

However, that is not the case. Starbucks contributes and has contributed greatly in many areas. The fact is, Starbucks Coffee is more than simply a brand.

Revolutionizing The Coffee Industry

Starbucks coffee revolutionized the coffee industry. In many ways, Starbucks actually changed the expectations that thousands of customers have had on how coffee should taste. They have single handedly raised the standard for coffee taste. Since Starbucks came on the scene, every other major coffee seller, including fast food restaurants like McDonalds and Burger King, have upgraded their coffee. Because of Starbucks, you can now purchase quality coffee at local convenience stores and fast food restaurants alike.

Shop for All Starbucks Coffees at StarbucksStore.com

Paving The Way For Streetscape

Streetscape was a relatively new idea when Starbucks Coffee came on the scene. Since Starbucks emerged, however, countless cities and neighborhoods have begun streetscape. Having a Starbucks in your neighborhood means that your neighborhood is a chic, up and coming, or already well established place to live. In high end apartment brochures in New York City, for example, amenities include “near Starbucks” for a selling point. In a way, Starbucks have helped boost the housing market in certain areas.

In addition to changing people’s expectations for how coffee should taste and improving the housing market in certain areas, Starbucks has also helped to make people more aware of social issues. There is no other retailer in the entire North American continent that sells more fair trade coffee than Starbucks. Fair trade coffee is sold by co-ops that give living wages to their coffee growers. All other companies that do not have fair trade coffee are able to sell their coffee cheap because they do not pay the coffee growers a living wage. While Starbucks Coffee may be more expensive than your local gas station coffee, you can almost guarantee that it will taste better, and you can guarantee that your Starbucks will be Fair Trade.

In addition, Starbucks also uses paper cups with at least ten percent recycled materials. Also, where many large companies do not offer any benefits to their part time employees, many of the part time employees at Starbucks are eligible for health benefits and 401(k) benefits as well.

So while you may pay more for your Starbucks Coffee, you can rest assured that you are supporting a company that is socially conscious and aware of the many issues that consumers and employees face.

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